Founded in 2001, Jill Reno Collection was birthed from extraordinary beginnings. What began with Jill designing hand-beaded custom ID lanyards has progressed into a globally recognized brand, with her designs gracing the entire runway show during Paris Fashion Week.

While in college, Jill apprenticed under her grandfather, Jim Reno, a world-renowned sculptor of Western Art. Under his tutelage, she refined her sculpting skills and mastered techniques that would profoundly influence her artistic path. Eager to broaden her artistic horizons, Jill enrolled in sculpting classes at the Bellas Artes in San Miguel de Allende, Mexico. She later continued her studies in jewelry fabrication at Southwest School of Arts and Craft, in San Antonio, Texas, further expanding both her technical expertise and creative range.

Jill became a flight attendant with Continental Airlines in 2000. While traveling the world, she began designing and beading custom ID lanyards for herself and fellow flight attendants on layovers. What started as a creative outlet quickly grew into a thriving jewelry business. Following 9/11, her jewelry income allowed her to take a 7-year company-offered leave of absence, when she seized the opportunity to travel, immerse herself in diverse cultures and to pursue jewelry full time. This marked the beginning of decades of global exploration. Jill has traveled to various exotic locations sourcing gorgeous one-of-a-kind gemstones. One of her favorite trips was going down a tanzanite mine shaft in Tanzania, Africa. This ignited a lasting commitment to safeguarding the wellbeing of the workers who unearth these scarce gemstones.

Just her necklace and a passport landed on the cover of Women's Wear Daily—often called the “Bible of Fashion”—propelling her into national spotlight. From there, she began collaborating with stylists for television productions and red-carpet events. As Jill’s brand and reputation grew, she cultivated a devoted following of clients including celebrities such as Zendaya, Viola Davis and Eva Longoria.

Jill designed for the runway at Paris Fashion Week in July of 2025. This marked a significant milestone in her career and elevated Jill Reno Collection onto fashion’s most celebrated stage. Jill designed for Phan Huy—the youngest designer ever invited by the Fédération de la Haute Couture et de la Mode to present during Paris Haute Couture Week. She is one of few American jewelry designers, in history, to be invited to create for a show during Paris Fashion Week.

A scripture that profoundly shaped the start of Jill Reno Collection that is on her necklace tags is, “You have stolen my heart with one glance of your eyes, with one jewel of your necklace” (Song of Solomon 4:9). This verse not only reflects the meaning behind each piece, but also the heart behind the brand. Giving back is the core of Jill’s life and purpose. From an early age, God placed a deep passion in her to help support the most vulnerable. She is honored to donate a portion of Jill Reno Collection sales through both monetary contributions and jewelry to a variety of charitable organizations. 

Jill resides primarily in Houston, Texas. Her greatest joy is spending time with her husband and their six children at their ranch in the Texas Hill Country.

A Grandfather’s Legacy

Growing up in Texas as the granddaughter of famed bronze sculptor Jim Reno, Jill developed and refined her artistic abilities from a very young age. She apprenticed under his guidance, during her senior year at Schreiner University.

After graduating from art school, Jim was offered a position with Walt Disney, but he chose instead to pursue life as a Texas Cowboy and sculpt. During his lifetime, he served as a two-time President of the National Cutting Horse Association and was inducted into its Hall of Fame.

Jim’s work includes the life-size bronze of Dash For Cash, which graces the entrance of the famous 6666 Ranch, and the life-size bronze of Secretariat, commissioned by his owner, Penny Chenery (Tweedy), which stands at the entrance to the Kentucky Horse Park. Other works by Jim are part of the permanent art collection of the White House and are also included in the private collection of the King of Spain.